here At the Nederlandse Stichting voor Corporate Universities (NSCU) a lecture and workshop took place in 2014 in collaboration with TSDA.
After an introduction and a class on the value of communicating visually, the teams got an assignment to work on. The brainstorm session stimulated the members and they started sketching out ideas in their own way, moodboards, scripts, scenarios and then some.
After evaluating each others teamwork an interesting debate took place on what is the key to visual communication. Psychologist Albert Mehrabian demonstrated that 93% of communication is nonverbal. Studies find that the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process. Our minds react differently to visual stimuli.